Oleksii Kavytskyi

Invested in and served as a Marketing Advisor for Getrawr.com, an IoT startup focused on international markets for pet tracking and AI technologies.

• Invested in an IoT startup developing GPS trackers, AI technologies, and mobile applications for pets, strategically positioning it for international market expansion.
• Actively contributed to strategic product development, brand positioning, and represented the company at international exhibitions like CES (Las Vegas) and AI Expo (London).
• Secured recognition as 'Best Hardware Startup of Ukraine,' facilitating the global representation of Ukrainian technology and innovation.
• Developed and implemented innovative business models for scaling the product in international markets, ensuring sustainable growth trajectories.
• Negotiated and forged partnerships with strategic investors and key market players, securing crucial support for product development and growth initiatives.

Led the establishment and growth of Helen Marlen Group's e-commerce division from inception, transforming it into a full-fledged digital company that generated over 1 billion UAH in online sales since 2012.

• Built the e-commerce division from the ground up, scaling a three-person startup into a full-fledged digital company that generated over 1 billion UAH (approximately $35M USD) in online sales since 2012.
• Drove online sales to account for up to 30% of the company's total revenue during peak periods, establishing Helen Marlen Group as the absolute leader in premium fashion digital sales in Ukraine.
• Spearheaded the dynamic growth of Helen-Marlen.com over 8 years, strategically adapting the business model to market changes and implementing innovative solutions that solidified the brand's position as an undisputed leader in Ukrainian fashion retail.
• Designed and implemented an automated, efficient management system ensuring seamless operations across all company divisions; achieved zero employee turnover within an 80-person department from 2018-2020, a rare feat in retail.
• Transformed Helen Marlen into a full-fledged e-commerce agency, not only expanding internal online sales but also developing and delivering digital solutions for external clients.

Co-founded and led Umberfirm, a full-cycle e-commerce agency specializing in digital solutions for fashion and retail, overseeing operations and strategic development.

• Co-founded and managed a full-cycle agency specializing in digital solutions for fashion and retail companies, driving strategic growth and market presence.
• Provided operational leadership for the Helen Marlen Group internet division, encompassing e-commerce, IT, marketing, customer support, photo studio, content, logistics, fulfillment, and payment systems.
• Managed a team of up to 200 individuals, ensuring seamless cross-functional collaboration and operational efficiency across all departments.
• Developed a marketplace for Ukrainian designers and retailers, featuring a high average check of approximately $500, expanding market reach and revenue streams.
• Successfully launched the UltraShop.com project for Ultragroup within 6 months and secured a significant contract with MD Fashion, covering 150 stores with an average check of $100–200, demonstrating strong business development capabilities.

Co-founded AVA Ventures, an advertising company, and launched a large-scale digital out-of-home project, establishing a media network in taxis across Kyiv.

• Launched a large-scale digital out-of-home project, deploying media headrests in over 1,000 taxis with 2,000 screens, providing video advertising, news, entertainment, and weather forecasts.
• Managed the entire production and import process of equipment from China, ensuring seamless technical integration and content management for the system.
• Developed a unique business model focused on leasing media space from taxi companies while retaining 100% of advertising revenue for the team.
• Served up to 10 simultaneous advertisers, demonstrating strong client acquisition and retention capabilities within the advertising market.